Post by account_disabled on Mar 10, 2024 3:57:03 GMT
The recent study “eTRAK Full Year 2009” confirms this again : the online channel is the only one growing for the hotel sector at an international level . From 2008 to 2009, the 30 largest hospitality brands saw a 6.6% growth in online bookings at the expense of GDSs (e.g. Amadeus, Galileo, Sabre) and the telephone channel. An in-depth study, conducted by the American company HeBS also based on data provided by PhoCusWright and ARC, reiterates the growing importance throughout 2010 of investing in targeted and ROI-centric Internet Marketing strategies . The data mainly concerns the American market, but obviously reflects a trend that is exploding everywhere internationally . The GDS and telephone channels are in constant decline: Hotel reservations received at reservation centers through GDS for the 30 largest hotel chains decreased by 3.7% from 2008 to 2009 and constituted 23.6% of total CRS transactions compared to 27.3% in 2008. In the USA, the market share controlled by travel agencies fell from 41% in 2006 to 33% in 2009 and again in America, the total number of travel agencies decreased significantly, from 35,000 in 1995 to approximately 16,400 in September 2009. The telephone channel is in decline for the sixth consecutive year .
In 2006, telephone bookings constituted 31.3% of bookings for Venezuela Phone Number the 30 major hotel chains, while today the market share has significantly decreased: in 2008 to 25.1% and in 2009 to 22.2%. However, the data relating to online bookings, which continue to "steal" shares from offline bookings, are encouraging: For 2010 it is expected that in the USA 60% of leisure trips and 40% of business trips will be booked online . 45% of total international hotel bookings in 2010 will be through the online channel . Reservations made offline but "influenced" by online are also growing In this scenario, direct bookings on official hotel websites dominate, but OTAs have recovered a large share of the market , especially due to the 2008 crisis which pushed many hoteliers in panic to reduce rates and rely mainly on large companies. online agencies: While at the beginning of 2008 75.2% of online bookings came from the direct channel and only 24.8% from OTAs, in 2009 direct bookings dropped to 70.9% while OTAs rose to 29.1% . It should be noted that in 2007, the direct channel contributed to 76% of Internet bookings via CRS.
Image 1: Analysis of the trend of online vs. offline bookings for the 30 largest hotel chains (HeBS) The Internet: the “light at the end of the tunnel” If we add to these encouraging data the fact that eMarketer also forecasts an 11% growth of the online channel for the tourism sector in 2010 , it becomes clear that it is necessary for every hotel to take a look at its budget and look for new effective and above all with high ROI for investing on the Internet, whether it is a restyling of the official website, SEO, SEM, PPC campaigns and Social Media Marketing. To consult the complete study: HotelNewsreSource Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles. There are 4 comments on this article » palingenius Comment by palingenius — March 15, 2010, at 2.37 pm We'll see with facts what they blab. For the moment that's not really the case, it will take years and years hoping that everything goes well and doesn't get any worse. Greece and Spain are an eloquent example! Trackback from Turismo & Cultura Network — 15 March 2010, at 8.44pm Hotels and development prospects in 2010… The recent study “eTRAK Full Year 2009” confirms this again: the online channel is the only one growing for the hotel sector at an international level.
In 2006, telephone bookings constituted 31.3% of bookings for Venezuela Phone Number the 30 major hotel chains, while today the market share has significantly decreased: in 2008 to 25.1% and in 2009 to 22.2%. However, the data relating to online bookings, which continue to "steal" shares from offline bookings, are encouraging: For 2010 it is expected that in the USA 60% of leisure trips and 40% of business trips will be booked online . 45% of total international hotel bookings in 2010 will be through the online channel . Reservations made offline but "influenced" by online are also growing In this scenario, direct bookings on official hotel websites dominate, but OTAs have recovered a large share of the market , especially due to the 2008 crisis which pushed many hoteliers in panic to reduce rates and rely mainly on large companies. online agencies: While at the beginning of 2008 75.2% of online bookings came from the direct channel and only 24.8% from OTAs, in 2009 direct bookings dropped to 70.9% while OTAs rose to 29.1% . It should be noted that in 2007, the direct channel contributed to 76% of Internet bookings via CRS.
Image 1: Analysis of the trend of online vs. offline bookings for the 30 largest hotel chains (HeBS) The Internet: the “light at the end of the tunnel” If we add to these encouraging data the fact that eMarketer also forecasts an 11% growth of the online channel for the tourism sector in 2010 , it becomes clear that it is necessary for every hotel to take a look at its budget and look for new effective and above all with high ROI for investing on the Internet, whether it is a restyling of the official website, SEO, SEM, PPC campaigns and Social Media Marketing. To consult the complete study: HotelNewsreSource Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles. There are 4 comments on this article » palingenius Comment by palingenius — March 15, 2010, at 2.37 pm We'll see with facts what they blab. For the moment that's not really the case, it will take years and years hoping that everything goes well and doesn't get any worse. Greece and Spain are an eloquent example! Trackback from Turismo & Cultura Network — 15 March 2010, at 8.44pm Hotels and development prospects in 2010… The recent study “eTRAK Full Year 2009” confirms this again: the online channel is the only one growing for the hotel sector at an international level.